Florida's $9 billion citrus industry is getting its own superhero. 

The Florida Department of Citrus is in the final stages of negotiations with Marvel comics to create a new Captain Citrus character, in order to market orange juice to kids in their teens and preteens. 

There is already a Captain Citrus, which is essentially a life-sized representation of an orange, wearing a cape.  But plans are to transform it into a a buff male superhero.  Comics featuring the new character would then be distributed through schools and summer camps nationwide.

Click Here to see the current Captain Citrus.

Photo: Getty Images