Florida's $9 billion citrus industry is getting its own superhero.
The Florida Department of Citrus is in the final stages of negotiations with Marvel comics to create a new Captain Citrus character, in order to market orange juice to kids in their teens and preteens.
There is already a Captain Citrus, which is essentially a life-sized representation of an orange, wearing a cape. But plans are to transform it into a a buff male superhero. Comics featuring the new character would then be distributed through schools and summer camps nationwide.
Click Here to see the current Captain Citrus.
Photo: Getty Images